I’m just back from spending a week in the Florida sun at Daytona Bike Week, the annual pilgrimage to the sand and surf that gets me charged up and excited about the rest of the year ahead.
The best thing about Daytona is spending quality time with our members engaged in conversations that are a fantastic reminder that the connections and relationships we build with each other are what truly makes belonging to the Harley Owners Group special.
Attending Daytona also gives us a chance to engage with thousands of members in many other ways. For example, more than 3,500 H.O.G. members visited the rally check-in and received an exclusive gift commemorating their visit. The Daytona Bike Week Challenge drew about 4,000 participants, who completed 11,000 challenge check-ins during the week. Joining the challenge is a fun way to experience the sights and sounds of the rally and get a little reward for completing it.
Thanks to a special promotion at Daytona, the 1,150 members who took a free demo ride earned more than 850,000 H-D rewards points, which they can redeem towards future purchases. Imagine getting “paid” to test ride a new Harley-Davidson motorcycle. H.O.G. members can!
We also tried something new this year by conducting more than 800 odometer readings on-site at the rally. This gave us a chance to demonstrate the new mileage reading process we introduced last year a (see below for details), expose more members to the Ride 365 program and the 2026 Let’s Ride Challenge, and enroll them into both right on the spot.
I highlight these stats to make the point that we are always striving to find more ways to engage with our members and to add even more value to their membership. I hope you feel the same way.
As always, thanks for everything you do to help make the Harley Owners Group the world’s biggest and best riding club.
CHRIS HARRISON
H.O.G. Regional Manager – Western
253-230-4047 | EMAIL